可编辑文档：韩国移动电子商务行业市场前景及投资研究报告-培训课件外文版2024.5，拼多多，temu，tiktok，淘宝.pptx

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可编辑文档：韩国移动电子商务行业市场前景及投资研究报告-培训课件外文版2024.5，拼多多，temu，tiktok，淘宝.pptx

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DIGITALTRENDSMobilecommerceinSouthKorea

CHAPTER01Overview

InternetshoppingusagerateinSouthKoreaasofSeptember2022,byagegroupOnlineshoppingpenetrationinSouthKorea2022,byagePercentageofinternetusers50%60%0%10%20%30%40%70%80%90%100%110%12-1920-2930-3940-4950-5960-6970+3Description:Accordingtoasurveyin2022,around98.5percentofrespondentsbetween20and29yearsinhadpurchasedgoodsandservices(includingmakingreservations)overtheinternetwithinthelastyear.ReadmoreNote(s):SouthKorea;August1toSeptember30,2022;25,000households;12yearsandolderSource(s):KoreanInternetSecurityAgency;MinistryofScienceandICT(SouthKorea);NIA

MobilephoneinternetuserpenetrationinSouthKoreafrom2018to2028SouthKorea:mobilephoneinternetuserpenetration2018-2028100%92.64%93.09%93.27%93.44%92.07%92.37%92.88%91.28%91.71%90.32%90.73%90%80%70%60%50%40%30%20%10%0%201820192020202120222023202420252026202720284Description:ThepopulationsharewithmobileinternetaccessinSouthKoreawasforecasttocontinuouslyincreasebetween2024and2028byintotal1.1percentagepoints.Afterthetenthconsecutiveincreasingyear,themobileinternetpenetrationisestimatedtoreach93.44percentandthereforeanewpeakin2028.Notably,thepopulationsharewithmobileinternetaccessofwascontinuouslyincreasingoverthepastyears.ReadmoreNote(s):SouthKorea;2018to2028Source(s):DigitalMarketInsights

AnnualgrowthofonlineretailsalesinSouthKoreafrom2016to2022OnlineretailsalesgrowthSouthKorea2016-202218.4%18.1%15.9%15.7%14.2%13.2%9.5%20162017201820192020202120225Description:In2022,thesalesgrowthofonlineretailinginSouthKoreawasabout9.5percent,exceedingthegrowthoftheoverallretailsectorinthecountryof9.2percent.E-commercehascontinuouslyincreasedoverthelastdecadeandexceededtheonlinetransactionvolumeof187trillionSouthKoreawonin2021.ReadmoreNote(s):So