南京财经大学《战略管理》期末复习资料.pdf

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南京财经大学《战略管理》期末复习资料——英文版

名词解释

1.VerticalGrowth:canbeachievedbytakingoverafunctionpreviouslyprovided

byasupplieroradistributor.

2.Costfocus:isalowercostcompetitivestrategythatfocusesonaparticularbuyer

grouporgeographicmarketandattemptstoserveonlythisniche,totheexclusion

ofothers.

3.Astrategicgroup3.Astrategicgroup3.Astrategicgroup

4.Socialenvironment:ismankindssocialsystemthatincludesgeneralforcesthat

donotdirectlytouchontheshort-runactivitiesoftheorganizationthatcanand

oftendo,influenceitslongrundecisions.

5.Environmentscanning:isthemonitoring,evaluating,anddisseminatingof

informationfromtheexternalandinternalenvironmentstokeypeoplewithinthe

corporation.

6.mission:Anorganizationsmissionisitspurpose,orthereasonforitsexistence.(It

tellswhatthecompanyisprovidingtosociety,suchashousecleaningor

manufacturingautomobiles.)

7.functionalstrategy:istheapproachtakenbyafunctionalarea,suchasmarketing

orresearchanddevelopment,toachievecorporateandbusinessunitsobjectsand

strategiesbymaximizingresourceproductivity.

8organizationalanalysis:isconcernedwithidentifyinganddevelopingan

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organization’sresources.

9taskenvironment:includesthoseelementsorgroupsthatdirectlyaffectthe

corporationand,inturn,areaffectedbyit.

10horizontalintegration：canbeachievedbyexpandingthefirmsproductsinto

othergeographiclocationsandbyincreasingtherangeofproductsandservices

offeredtocurrentmarket.

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