2024数字化咨询指南英文版.pdf

YourGuideto

Digital

Consulting

FreshConsulting

TableofContents

3ConsultingMaps

4BeginwithData:AModelforConsultingProgression

6FrameStructure:VerifytheDestination

10ResearchAnalyze:CreateYourMap

15SynthesizeThink:IdentifytheIdealPath

19RecommendVisualize:PlotYourRoute

22TwelvePrinciplesforConsultingCommunicationEtiquette

24AVisionforClient-ConsultantPartnerships

ConsultingMaps

Consultantscanbethoughtofasbothmapmakersandguides;creatorsandinterpreters

ofmaps.Notonlydotheyhelpplotoutthegeneraltopography,opportunities,and

pitfallsofachallenge,buttheyalsoguidetheexpedition,helpingclientsnavigatetoward

solutions.Whileconsultantsofferthisdualvaluetoclients,theycanalsoprioritizeoneor

theother:thatis,creatingmapsorguidingclientsusingexistingmaps.

Theholisticartofconsulting,beingamapmakerandguide,consistsoffourkeysteps:

Step1:FrameStructure–VerifytheDestination

Understandthestakeholdersandwheretheywanttogo,thenconstructa

sharedframeworkthatillustratestheproblemanddesireddestination.

Step2:ResearchAnalyze–CreateYourMap

Mapsevolveaswescoutthetopography.Onceyouhaveamapinhand,keep

aneyeontheterrain,alwaysassessinghowtomakeyourmapmoreaccurate.

Step3:SynthesizeThink–FindthePath

Whataretheoptionsbasedonwhatyouknow?Whataretheprosandconsof

eachoption?Beonthelookoutforalternativeroutesandbypasses.

Step4:RecommendVisualize–PlottheRoute

Guidetheteam.Withacomprehensiveunderstandingofthechallenge,

potentialsolutions,andpossibleroutes,recommendthemostidealpath.