莘县农村电商发展现状及对策.pdfVIP

农业展望袁2023袁19渊7冤院99-104.

AgriculturalOutlook99

莘县农村电商发展现状及对策

马协乐

渊莘县农业农村局山东聊城252400冤

摘要院伴随农村居民收入提高以及互联网覆盖范围的逐渐扩大袁农村居民对电子商务的认识程度提高袁同时

认可度和使用度也在不断提升袁借助电子商务平台袁交易额不断攀升袁交易规模逐渐扩大袁交易面变得更加宽泛袁

农村电商可谓大有可为遥莘县位于山东省西部袁由于农业结构调整袁农业起步早尧规模大袁产业特色鲜明袁具有丰

富尧优良的农副产品遥莘县依托这些丰富的产业资源大力发展农村电商袁盘活了农村经济遥然而袁目前莘县农村电

商发展还面临着基础设施不完善尧农村电商人才短缺尧品牌效应差尧模式单一等困境遥这就需要政府从政策着手袁

吸引电商人才深入农村袁相关企业加大资金投入袁大力助推农村电商的发展袁壮大农村经济遥同时袁农村电商的发

展也会进一步推动乡村振兴战略的落实遥

关键词院农村电商曰经济发展曰乡村振兴曰电商人才曰品牌建设

开放科学渊资源服务冤标识码渊OSID冤院

StatusQuoandCountermeasuresofRuralE-commerce

DevelopmentinShenxianCounty

MaXiele

渊ShenxianBureauofAgricultureandRuralAffairs,Liaocheng252400,Shandong冤

Alongwiththeincreaseofruralresidentsincomeandthegradualexpansionofthe

coverageoftheInternet,ruralresidentsawarenessofe-commerceisincreasing,andtheirrecognitionand

usagearealsoimproving.Withthehelpofe-commerceplatforms,thetransactionvolumeisconstantly

rising,thetransactionscaleisgraduallyexpanding,andthetransactionscopeisbecomingbroader.Rural

e-commercecanbesaidtobepromising.ShenxianislocatedinthewestofShandongprovince.Duetothe

adjustmentofagriculturalstructure,Shenixanagriculturestartsearlyandhasalargescale,andindustrial

characteristicsaredistinctivewithrichandexcellentagriculturalandsidelineproducts.Relyingonthese

richindustrialresources,Shenxianvigorouslydevelopsrurale-commerceandrevitalizesruraleconomy.

However,thedevelopmentofrurale-commerce