可编辑文档：波兰超市用户分析报告：Delikatesy Centrum-外文版培训课件2024.7，temu.pptx

CONSUMERSBRANDSGrocerystores:DelikatesyCentrumshoppersinPolandConsumerInsightsreportJune2024

StatistaConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofDelikatesyCentrumshoppersinPoland:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegion:56countriesAdditionally,thereportallowsthereadertoNumberofrespondents:benchmarkDelikatesyCentrumshoppersinPoland(’’brandusers’’)againstPolishgrocerystoreshoppersingeneral(’’categoryusers’’),andtheoverallPolishconsumer,labelledas’’allrespondents’’inthecharts.?12,000+forcountrieswiththeextendedsurvey(includingPoland)?2,000+forthebasicsurveySample:Internetusers,aged18–64,quotassetongenderandageThereportisupdatedquarterlyandisbasedondatafromtheStatistaConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignSources:StatistaConsumerInsightsGlobalasofJune2024

CHAPTER01Managementsummary?Brandusage?Keyinsights

DelikatesyCentrumistheninthmostusedgrocerystoreinPolandwithBiedronkainfirstplaceManagementsummary:brandusageandcompetitionTop10mostusedgrocerystoresinPolandBiedronkaLidl80%56%?abka37%34%KauflandAuchan25%25%DinoCarrefourNETTO24%19%18%18%DelikatesyCentrumLewiatan4Notes:Fromwhichofthesestoresdoyouregularlybuyfoodandproductsforeverydayuse?;MultiPick;Base:n=2,034grocerystoresh