【重点研报】2024卖家状况报告-.pptx

TheStateoftheAmazonSeller2024|1

TheStateoftheAmazonSeller2024|2TableofContentsSellingonAmazonin2024/3BythenumbersTimelineofAmazonEcommerceexpansionPlans,GoalsChallenges/8TypesofsellersbusinessesProfileofaseller:Demographics2024plansgoalsCommonchallengesBusinessModelsStrategies/15AmazonbusinessmodelsFulfillmentmethods:FBAvs.FBMTrendingProductsCategories/18AmazonproductcategoriesSourcingProductvolumePricingSalesProfitability/24Sales:Monthly,lifetimeaveragesProfits:StrengtheningmarginsWhatitTakestoSellonAmazon/29TimemoneyMarketinginvestmentsadvertisingspendMotivationsuccessfactorsAbouttheReport/38MethodologyUsingthedataJungleScout:LeadingAmazonMarketIntelligenceToolsCh.1Ch.5Ch.3Ch.2Ch.6Ch.4Ch.7

01.SELLINGONAMAZONIN2024TheStateoftheAmazonSeller2024|31.Amazon10-Qfiling2.eTail3Similarweb4.JungleScoutQ42023ConsumerTrendsReport5.Webretailer6.AmazonSmallBusinessEmpowermentReport7.AmazonBrandProtection8.AmazonblogpostSellingonAmazonin2024BythenumbersChapter1

01.SELLINGONAMAZONIN2024TheStateoftheAmazonSeller2024|4TimelineofAmazon

01.SELLINGONAMAZONIN2024Ecommerceexpansion电商拓张的渠道近年来，采用全渠道商业战略的品牌和卖家数量不断增加。2023年，有60%的亚马逊卖家、品牌和企业在至少一个其他渠道上销售。像沃尔玛这样长期的实体店领导者继续加强他们的电子商务平台，而去年推出的抖音小店也引发了人们对在社交媒体上销售的新兴兴趣除亚马逊外，卖家还选择了的Top平台如下：除亚马逊外，中小卖家会在2024年选择如下平台：除亚马逊外，大型企业卖家（品牌商零售商）会在2024年选择如下平台：Walmart-41%eBay-39%Instagram-29%Alibaba-29%SHEIN-22%Note:Respondentscouldselectmultipleoptions;therefore,percentagesdonotequal100%Shopify-36%Walmart-36%eBay-33%Etsy-22%TikTokShop-20%Note:Respondentscouldselectmultipleoptions;therefore,percentagesdonotequal100%20%的卖家预计2024年会选择TikTok。Note:Respondentscouldselectmultipleoptions;therefore,percentagesdonotequal100%除亚马逊外，卖家2024年预计还选择如下平台：Note:Respondentscouldselectmultipleoptions;therefore,percentagesdonotequal100%Th