饭店情景英语（第二版）课件：Sales and Marketing Department 营销部.ppt

Whatdoesthesalesandmarketingdepartmentdo?TheSalesMarketingDepartmentgenerallyconsistsofdivisionslikesales,publicrelations,reservationandbanquetsales.Itisadecision-makingdepartmentofthehotelandplaysaleadingroleinhotelmanagement.市场营销部通常由销售部、公关部、预订部和宴会销售部等分部组成，属于酒店的决策部门，在酒店经营管理中起主导作用。I.Leading-inPREV.NEXTWhatdoesthesalesandmarketingdepartmentdo?Asthecentralorganizationofthedailyoperationofthehotel,itistheconsultantandstaffwhoprovidesrelevantmarketinformationforthegeneralmanagersbusinessdecision-making.Atthesametime,itisalsothemasterplannerofthehotelsinternalandexternalimage,andisthefunctionaldepartmentresponsibleforhotelmarketresearchandsalespromotions.I.Leading-inPREV.NEXTWhatdoesthesalesandmarketingdepartmentdo?作为酒店日常运行的中枢机构，市场营销部是总经理经营决策的顾问和参谋，为总经理经营决策提供各种市场信息。同时，它也是酒店对内、对外形象的总策划，是负责酒店市场调研和推销的职能部门。I.Leading-inPREV.NEXTWhatarethetasksofsalesandmarketingdepartments?ThemaintasksoftheSalesofMarketingdepartmentaretoorganizevariouspublicrelationsactivities,establishahotelimage,attractcustomersandcreateeconomicbenefits,determinethemarketingstrategy,formulatelong,mediumandshort-termsalesplans,carryoutvariouseffectivepromotionactivities,strivetoobtainahighermarketshare,striveforthemostreasonableaverageroomrateandthehighestroomoccupancyrateinthemarket,andcompletethetotalannual,quarterlyandmonthlyeconomicindicatorsissuedbythemanagement.I.Leading-inPREV.NEXT市场营销部的主要任务是组织各种公关活动，树立酒店形象，为酒店招徕客源，创造经济效益；确定营销战略，制定长、中、短期销售计划，开展各种行之有效的促销活动，力争获得较高的市场占有率，争取所在市场内最合理的平均房价和最高的客房出租率，完成酒店管理层下达的年、季、月度经济指标。I.Leading-inPREV.BACKWhatarethetasksofsalesandmarketingdepartments?II.TasksJobDescriptionsBACKNEXT—SalesMarketingDepartmentisresponsibleforawiderangeoftasks(jobdescriptions),whichincludebutnotlimitedtothef