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PartOne:TeachingAimsRequirements
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PartTwo:StudyofBusinessLetter-writing
;3.Whatshouldabusinessletterbelike?
Itshouldbebusiness-like.
1)Don’tusethelanguageinliterature;
2)Don’tusethelanguageinprivateletters.
Why?
Thebusinessletterplaysaveryimportantroleinatransaction;itiswritteninordertoachieveaspecificpurposeandoftengivesrisetothelegalobligationsofthewriter.
4.Whatdoesaneffectivebusinessletterrequire?
1)GoodEnglish
2)Goodknowledgeofinternationaltradebusiness
;II.ThePrinciplesofBusinessLetter-writing
ThesevenC’s:
Consideration
Courtesy
Clarity
Conciseness
Concreteness
Correctness
Completeness;1.Consideration体谅
Itmeans：
Takethe“You-attitude〞insteadof“I/We-attitude〞;
Emphasizethepositiveratherthanthenegativeapproach;
Gettothepointimmediately.
Lookatthefollowingsentencesandthinkaboutwhetherornottheyaregoodsentences:
Itisregrettedthatthegoodscannotbesenttoday.
Wearepleasedtoinformyouthatthegoodswillbesenttomorrow.
Iwritetosendmycongratulations.
Congratulationstoyouonyoursuccess!
Wedonotpermitoutsidegroupstouseourequipmentexceptonacashrentalbasis.
Youarewelcometorentourequipment.;2.Courtesy客气
Thisprinciplemeans:
Followtheguidelinestalkedunderconsideration.
Besincere,tactful,thoughtfulandappreciative.
Avoidirritating,offensiveorbelittlingexpressions.
Ifanapologyisnecessary,makeitcourteouslyandsincerely.
Bepromptinansweringletters.
Lookatthefollowingsentencesandthinkaboutwhetherornottheyarewellwritten:
Youarerequestedtoremittheamountby10August.
PleaseremittheamountbyAugust10.
Wemusttellyouthatwecan’tacceptyourprice.
Unfortunately,wecannotacceptyourprice.
Yourletterisnotclearatall.Ican’tunderstandit.
IfIunderstandyourlettercorrectly…(tactful);3.Clarity清楚
First,be
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