《了解对手的思维模式：如何...胜券》（节选）翻译实践报告_.pdf

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ABSTRACT

Intodaysincreasinglycompetitivebusinessmarket,whoevercanperceivetheactionsof

theiropponentsandtheirunderlyingmotivations,andaccuratelypredicttheirnextmoves,

holdstheinitiative.Therefore,IhaveselectedthebookInsidetheCompetitors’Mindset:How

toPredicttheirNextMoveandPositionYourselfforSuccessasthesourcetextforthis

translationpracticereport.TheauthorJohnHornsharesthecommontypesofcompetitorsin

themarketandhowtopredicttheirnextmoves.Thebookprovidesbothoverarching

principlesandspecificpracticaladvice.Ibelieveitisapracticalguideforcompaniesaspiring

tomakeamark.

Thisbookaimstoprovideconcreteguidancetotargetedreaders,adoptingaplainand

unadornedlanguagestylewithfewpurpleprosenorrhetoric;thusitfallsintothecategoryof

informativetextasdefinedbyKatharinaReiss.Accordingly,itisdecidedthataccuracyand

fluencyshouldbetheguidingprinciplesforthetranslationofthisbook.

Thisbookcontainsinstancesofpolysemy,wherethesamewordassumesdifferent

meaningsinvaryingcontexts.Itisbelievedthattoachieveaccuracyintranslation,oneshould

avoidconsideringcertaincommonlyusedcontextualmeaningasthesolemeaningofaword.

Instead,thespecificmeaningofawordshouldbedeterminedbasedonthecontext,followed

bytheselectionofanappropriateexpression.Also,therearevariouswaystoexpressthesame

meaning.Translatorsshouldchoosethemostappropriatewordafterconsideringcontext,

collocationandsomeotherfactors.

Incaseswhereliteraltranslationfallsshortinconveyingtheintendedmeaningeffectively,

thetranslatorwouldmakeadjustmentsbyemployingtranslationshifts,includinglevelshift,

structuralshift,classshift,andunitshiftsoastoachievefluency.

Keywords:translationshift;informativetext;polysemy;accuracy;fluency

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