新标准商务英语阅读教程2-教学课件U7.pptx

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2025-04-13 发布于广东
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新标准商务英语阅读教程2-教学课件U7.pptx

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MarketingUnit7

Whataretraditionalmarketinganddigitalmarketingrespectively?Whatarethekeydifferencesbetweenthem?1Traditionalmarketinganddigitalmarketingarebothstrategiestopromoteaproduct,service,orbrandtopotentialcustomers.Traditionalmarketingreferstoanytypeofpromotion,advertising,orcampaignthathasbeeninusebycompaniesforyears,whichhasaprovensuccessrate.Thisincludesprintadvertisementsinnewspapersormagazines,billboards,TV,andradioadvertisements.Traditionalmarketingmostlyallowsforoutreachtoabroadaudiencebutprovideslimitedcustomerinteraction.

Whataretraditionalmarketinganddigitalmarketingrespectively?Whatarethekeydifferencesbetweenthem?1Ontheotherhand,digitalmarketingisanadvertisingstrategywhichutilizestheInternetandonlineplatformstopromoteproductsorservices.Thisincludesuseofsocialmedia,blogs,searchengineoptimization,emails,andmobileapps.Digitalmarketingtypicallyallowsfortargetedoutreachandinteractivecommunicationwiththeaudience.Thefundamentaldifferencebetweentraditionalmarketinganddigitalmarketingisthemediumthroughwhichanaudienceencountersamarketingmessage.Theformerisdoneofflinethroughtraditionalmediumswhilethelatterisdoneonlinethroughdigitalplatforms.Intermsoffeedbackandtracking,traditionalmarketinguseslessimmediateandslowermethods,whiledigitalmarketingprovidesimmediateresponsesandallowsformoreprecisetrackingandanalytics.

Whatsocialmediaplatformsdoyouknow?Canyougiveafewexamplesofsocialmediamarketing?Issocialmediamarketingeffective?Whyorwhynot?2Socialmediamarketing,orSMM,usessocialmediaandsocialnetworkslikeWeibo,Facebook,Twitter,Instagramtopromoteproductsandservices.Throughsocialmediamarketing,youcanengagewithexistingcustomersandreachnewpotentialcustomers.Theyareeffectiveifusedproperly.Hereares