企业战略管理精华解析.pptxVIP

战略管理

StrategicManagement公共管理学院城市管理系年9月第1页

第三讲战略匹配StrategicMatch内外条件的分类ClassificationofInternalandExternalConditions优势Strengths:竞争优势petitiveadvantage+stableandhealthyinternalatmosphere（稳定、健康的条件）.弱势Weaknesses:竞争弱势petitivedisadvantages+anunstableandunhealthyinternalatmosphere（不稳定的内部条件）第2页

一、优势和弱势

StrengthsandWeaknesses1.优势Strengths(1)核心竞争力Distinctivepetency(leverage):productdesign,lowcost,highefficiency,leadershipinproductinnovation,abilitytoinfluencelegislation,controlofcostandother,massiveavailabilityofcapital,CRM-customerrelationsmanagement.Examples:Toyota—quality;Benz—image,IBM—service;CocaCola—internationalbrandrecognition;HP—innovation;ATT—technologicalexpertise.开发Developingadistinctivepetency利用Exploitingdistinctivepetency保护Protectingdistinctivepetency第3页

1.优势Strengths(2)稳定器stabilizers:maintenancestrengthFairwagesandsalaries;goodworkingconditions;efficientemployeehiringpractices,promotionfromwithin,aclearsenseofmission,efficientworkflow,availabilityofexecutivetrainingprogram,effectivesuperior-subordinatemunication.组织正常运作的必要条件。第4页

2.弱势Weaknesses(1)下沉者Sinkers核心点出现大问题，灾难来临。largeholeintheshipstructureShoddyworkmanshipordefectivemerchandise;poorcustomerservice;badlocation;disloyalemployees,lackofproductinnovation,poorcreditline;lackofleadershipandmanagerialskillsatthecorporatelevel.(2)动荡者Destabilizers确保顺利航行内部权责不清Lackofclearjobdescriptions,widespanofsupervision,deviationfromthepany’spolicyofpromotionfromwithin;poorworkingcondition;inadequateexecutivetrainingprogram.第5页

3、怎样判断优势和弱势？1、历史的标准HistoricalCriterion特定条件下，将目前与过去的绩效进行比较。2、竞争的标准CompetitiveCriterion和第一名相比，处于何种地位。3、名义的标准NormativeCriterion“Howthingsoughttobe”insteadofwith“howthingsare”与最新的理论研究成果相比。第6页

二、机会和威胁

OpportunitiesandThreats1.机会Opportunities市场增长等Growthofcustomer;exitofpetitor;increasesofsuppl