2026年产品现状报告.pptxVIP

StateofProduct2026

Tableofcontents

1FOREWORDAnotefromJiraProductDiscovery’sHeadofProduct

3SNAPSHOTStateofProductresults

4PART1Stateofproducttoday

5Thegoodnews:Productteamsfeelrespected,rewarded,andchallengedatwork

10Productteams’happyplace:collaboratingandexperimentingtohelpcustomers

15Pressure’son:Productteamsareexpectedtodriveprofitandbusinessresults

18TheAIcurveball:Promisesandperils

22PART2Howproductteamscandotheirbestwork

22Takeanactiveroleinstrategyandgoal-setting

25Fromoutput-tooutcome-focusedwork

28Buildingacultureofexperimentation

31Improvecross-teamcollaborationtohelpteamsbuildgreatthings

36InvestinProductOperationsforhappier,moreeffectiveproductteams

STATEOFPRODUCT2026

Foreword

WelcometoAtlassian’sfirstannualStateofProductreport!

We’reinanexcitingneweraofproductwork.Ourfieldis

changingmorequicklythaneverbefore,andproductteamshaveunprecedentedinfluenceandresponsibility.I’mthrilledtobe

sharingthisresearch,whichIhopecanhelpusunderstandthe

currentstateofourdisciplineandbenefitfromitschallengesandopportunitiesalike.

WhenIswitchedfromconsultingtoproductmanagementelevenyearsago,thecraftwasstillnascent,notwell-understoodoutsidethemostsuccessfultechcompanies.Therestoftheindustrycouldseethatthesecompaniesweredoingsomethingdifferent,butwedidn’tknowtheirsecretsauce.

Today,there’snosecretanymore.Companiesmovefaster,growmorequickly,andcapturegreatermarketsharewhenthey

empowerpro