新视野商务英语视听说 第四版 下 教案 Unit-9 Marketing、Unit-10 Advertising.pdfVIP

教案

课程名称新视野商务英语视听说第（四版）下（）

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教材《新视野商务英语视听说第（四版）下（）》

Unit9Marketing

LearningObjectives（教学目标）

Aftercompletingthisunit,Ssshouldbeableio:

—comprehendbasicvocabularyrelatedtomarketing;

一identifyandunderstandbasicelementsofmarketing;

—usecommunicationskillsto:

•developmarketingplans;

•describemarketingresults;

・promoteproducts;

•makemarketingpredictions.

BusinessProfile(内容概览)

FourPsinMarketing

Marketingpeopleliketosayothinghappensuntilsomeonesellssomethingto

M

someone.Forabusinessto“sellsomethingtosomeone“thebusinessmusthavethe

rightproduct,intherightplace,andfbrtherightprice.Anditmustpromotetheproduct

sothatthepotentialbuyerknowsaboutit.ThesearethefourPsofmarketing.EachP”

contributestothemarketingmix.

Product

Theproductis,ofcourse,thething(orservice)thatyouhavetooffertocustomers.

Itisimportanttounderstandyourproductfromthecustomerspointofview.Thereare

anumberofthingsabouttheproductyoushouldevaluate.

Productdescription

Itiscriticaltobeabletosayinoneclearsentencewhyyourproductishighly

suitableforaspecificbuyerandwhatitdoesbest.Itismoreimportanttobedescriptive

thancreative.Therearesomeexceptionstothis-forexample,inthemusicindustry,

thenamesofband