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GlobalAIAdoptionin2025
AWideningDigitalDivide
January,2026
Global
GlobalAIAdoptionin2025—AWideningDigitalDivide
Global
GlobalAIAdoptionin2025—AWideningDigitalDivide
Executive
ExecutiveSummary
Totrackthistrend,wemeasureAIdiffusionastheshareofpeopleworldwidewhohaveusedagenerativeAIproductduringthereportedperiod.Thismeasureisderivedfromaggregated
Totrackthistrend,wemeasureAIdiffusionastheshareofpeopleworldwidewhohaveusedagenerativeAIproductduringthereportedperiod.ThismeasureisderivedfromaggregatedandanonymizedMicrosofttelemetryandthenadjustedtoreflectdifferencesinOSanddevice-marketshare,internetpenetration,andcountrypopulation.
AdditionaldetailsonthemethodologyareavailableinourAIDiffusiontechnicalpaper.[1]
Nosinglemetricisperfect,andthisoneisnoexception.ThroughtheMicrosoftAIEconomyInstitute,wecontinuetorefinehowwemeasureAIdiffusionglobally,includinghowadoptionvariesacrosscountriesinwaysthat
bestadvanceprioritiessuchasscientificdiscoveryandproductivitygains.Forthisreport,werelyonthestrongestcross-countrymeasureavailabletoday,andweexpecttocomplementitovertimewithadditionalindicatorsastheyemergeandmature.
DespiteprogressinAIadoption,thedatashowsawideningdivide:adoptionintheGlobalNorthgrewnearlytwiceasfastasintheGlobalSouth.Asaresult,24.7percentoftheworkingagepopulationintheGlobalNorthisnowusingthesetools,comparedtoonly14.1percentintheGlobalSouth.
Region
H12025
AIDiffusion
H22025
AIDiffusion
Change
GlobalNorth
22.90%
24.70%
+1.8
GlobalSouth
13.10%
14.10%
+1.0
World
15.10%
16.30%
+1.2
AIDiffusionbyEconomyH22025
Norway
46.4%
Ireland
44.6%
France
44%
AIUserShare
≥40%30-39%
20-29%
10-19%
10%
InsufficientData
UAE
64%
Singapore
60.9%
2
Countriesthathaveinvestedearlyindigitalinfrastructure,AIskilling,andgove
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