从日常工具到决策助手：消费者为何深度青睐生成式 AI？.pptxVIP

WHYCONSUMERS

LOVEGENERATIVEAI

REEARHNTTUTE

Foragrowingnumberofusecases–includingactivitiestraditionallythoughtexclusivetothehumanmind,suchasgeneratingcontentandbrainstorming–generativeAIisbecominganintegralpartofmanypeoplespersonal

andworkinglives.Wefoundconsumerstobehighly

awareofthelatesttrendsingenerativeAIandmanyhavestartedusinggenerativeAItools.Unliketheearliertechtrends,includingtheinternet,mobile,andsocialmedia,first-wave9e∩erativeAIisbei∩9usedbyco∩sumers

acrossalla9e9roups.I∩thisresearch,wefi∩dthat:

•Co∩sumersofalla9e9roupsarehi9hlysatisfiedwithgenerativeAIapplications;satisfactionlevelsare

highestwithchatbots,gaming,andsearchusecases

•Consumersacrossagegroupshavehightrustlevelsfor9e∩erative-AI-basedi∩teractio∩s;ma∩yareeve∩willi∩9

toseekfi∩a∩cial,medicala∩drelatio∩shipadvicefromgenerativeAItools

Organizationsandregulatorsmustscrutinizethe

hightrustlevelsingenerativeAI,asasubsequentlack

ofcautioncouldleaveconsumersvulnerabletothe

dangersposedbyfakenews,deepfakes,cyberattacks,

andplagiarism.Thehightrustlevelsmaybedueinparttolowpublicawarenessofrisks;theperceptionthat

le9islatio∩o氏ersprotectio∩;a∩dlimitedcasesofAI

interactionsviolatingconsumertrust.Weshouldnote

thatasi9∩ifica∩tmi∩orityareco∩sciousofthepote∩tialforunethicalordownrightmaliciousmisuseofAI.We

found,forinstance,thatoneinthreeconsumersare

worriedaboutthe∩o∩-reco9∩itio∩/∩o∩-payme∩tof

artists/co∩tributorswhoseworkisusedi∩thetrai∩i∩9of

Summary

Executive

CapgeminiResearchInstitute2023

WHYCONSUMERSLOVEGENERATIVEAI

2

generativeAIalgorithmsandofphishingattacksthatusegenerativeAItechnologytodeceiveindividuals.

ConsumerswouldliketoseeabroadimplementationofgenerativeAIacrosstheirinteractionswithorganizations:

•Consumersarecomf