浙江越秀外国语学院 报刊选读lesson 3 leads.pptVIP

Lesson3TheNewsLead1.DefinitionofleadAleadisthebeginningofyourstory,apromisetothereaderofwhatistocome.Aleadisgenerallythefirstparagraph.Aleadisthekeytoanysuccessfulstory.Itisaninvitationanditalsomustbeappropriateforthenewsandcleartoreaders.Leadmightcontainonlyonesentenceortwoormore.Aleadshouldbeaseconomicalaspossibleinwordingwhileprovidinginformationasrichaspossible.DiagramoftheorganizationofthetypicalshortstoryIntroductionFactsClimaxDiagramofthestructureforatypicalnewsstoryinvertedpyramidLeadorClimaxImportantFactsUnimportantFactsTHELEADOFFERSTHEMOSTESSENTIALELEMENTSTELLINGWHOWHATWHENWHEREWHYANDHOWOFTHESTORYthesecondparagraphhaslessimportantinformationandbeginstofillindetailsaboutthelead.Laterparagraphscontainstilllessimportantinformation.Thiswayofframingnewsstoryiscalledtheinvertedpyramid.News2.PrinciplesofNewsLead1)Succinct（笔墨经济）Expressedinaveryshortbutclearway.Journalistsusuallymaximizestheleadintoasinglesentence;somenewsagencieslimitthenumberofwordsintheleadE.g.:Timeschange.(selectedfromafeatureaboutthedevelopmentofthetechnologyusedforkeepingNewZealandstandardtime)2)Informative（信息丰富）Theleadusuallyshouldtellthereadersthe“fiveW’sandH(who,what,when,where,whyandhow)”.Thesewordsconveywhatwecall“newsvalues”,whichguideustoputthemostnewsworthyelementsatthebeginningnottheendoftheparagraph.以最少的字数提供尽可能丰富的信息张建WELLINGTON-TheleadersofNewZealanddairygiantFonterraonFridayannouncedtheywouldleadaboardofdirectorsvisittoChinanextweektorebuildtrustwithChinesestakeholdersafterthebotulismscareofthelast