2025全球零售新趋势：连接购物者与智能零售的未来.pptxVIP

SALESFORCEWhatYou’llFindinThisReportForthesixtheditionofthe“ConnectedShoppers”report,Salesforcesurveyed8,350shoppersand1,700retailindustrydecision-makerstolearnstepscompaniesaretakingto:?Transformtheroleofthephysicalstore?Connectseamlesslywithshopperswherevertheyare?UseAIagentstochangehowtheydobusiness?Buildloyaltybeyondpoints-for-purchaseprogramsDuetorounding,notallpercentagetotalsinthisreportsumto100%.Allcomparisoncalculationsaremadefromtotalnumbers(notroundednumbers).Datainthisreportarefromtwodouble-anonymoussurveysconductedfromNovember27throughDecember26,2024.Respondentsrepresent21countriesacrossfivecontinents.Allrespondentsarethird-partypanelists.Forfurthersurveydemographics,seepage35.8,350shoppersand1,700retailindustrydecision-makerssurveyedworldwideSalesforceResearchprovidesdata-driveninsightstohelpbusinessestransformhowtheydrivecustomersuccess.Browseallreportsat/research.CONNECTEDSHOPPERSREPORT’6THEDITION2*SingleSampleGroup?SingleSampleGroupFlagicons:GettyImages

ContentsExecutiveSummary.................................................................04Introduction.........................................................................05Chapter1:StoresEvolvingRolesEnhancetheShoppersJourney..........................07Chapter2:UnifiedCommerceBringsOpportunitiesandChallenges.......................14Chapter3:AIAgentsPoisedtoRedefineRetail..........................................19Chapter4:RewardsProgramsPutaCheckonDecliningShopperLoyalty..............