《跨境电子商务英语》课件——Amazon Platform (B2C).pptxVIP

AmazonPlatform(B2C)

CONTENTSAmazonPlatform(B2C)01WordsandExpressions02

AmazonPlatform(B2C)01

ReadingAInc(AMZN),consideredasatypicalB2Ce-commercecompany,profitsfromsellingbooksandconsumerelectronicsonlineatreasonableprices.However,thisisjustpartofthestory.DifferentfromitsdomesticpeersasDandJD.com,thererunssuchbloodofnoveltybeneathitsplainB2Cbusinessmodel.Everysinglemovemadehasbroughtprofoundinfluenceintoourcurrentlifeandevenfuture.ToUnveiltheHiddenSecretsofAmazonsB2CBusinessModel

ReadingAMZNonlyhascurrentlywovenintoeveryfabricofAmericanday-to-daylife,eithertheaccessibilitytodailynecessitiesasmilk,cereal,mowerorsofasoonsoforthviaAore-books,magazineandtextbooksonKindle,orsongsdownloadedfromAmazonMp3MusicStore,ormovieavailableinvideo-on-demandservicesofAmazonPrimeVideo.Itevenopensopportunitiestoaccumulateyourstart-upcapitalbyinvestinginitsshares,ortoworkinitsSeattleheadquarter.Then,todobusinessinitsMarketplaceaswellastosetupyourowninternetcompanybypurchasingitsEC2service.ToUnveiltheHiddenSecretsofAmazonsB2CBusinessModelHowdoesAMZNevolvefromasimpleonlinebookstoreintoaworld-classcorporationmatchedbyold-ageindustrioustycoons?Thesecretliesinitsrelentlessexplorationintonewbusinessmodelsonthebasisofitstechnologicalinnovation.

Reading1.SubscribedShoppinginB2CModelTheprogramSubscribeSaveofAmazonreferstotheautomaticsubscriptionservicespecializedinhouseholditems,theonesimilartotheexistingmagazineandnewspaperequivalents,shippinggoodsaspackagedfoods,toiletryaswellashealthcareandbabyproductstoconsumersregularly.Usersmayfeelfreetostartthesubscriptionbyselectingthemostfrequentpurchasesandsetthedeliveryfrequency.Ondoingso,thepreferentialtermsareunlockedasthediscountupto15%,orderproces