《跨境电子商务英语》课件——LAZADA.pptxVIP

LAZADA

Lazada

CONTENTSLazadaIntroduciton01WordsandExpressions02MiniProject03

LazadaIntroduciton01

LEAD-INOperationmode：①B2B2CAboutPlaftormOperationmode：①B2B2C

LEAD-INProductcategory：CosmeticsAboutPlaftormMaternityBabyFoodhealthCareProductcategory：CosmeticsElectronics

LEAD-IN①LGS:ItismainlyaimedatthelogisticsmodelaunchedbyChinesesellerstoprovideone-stoplogisticsservicesforsellers.Logistic

LEAD-IN②LGF:ThefullnameofFBLisFulfillmentbyLazada,whichisalogisticswarehousingserviceprovidedbyLazadatotheseller,includingproductprocessing,packagingandordertransportation.Logistic

LEAD-IN①LazadaWallet：LazadaWalletoffersexclusivediscountswhenrecharging,suchasa10yuanvoucherforMalaysianuserswhorecharge100ringgit.Payment

LEAD-IN②COD(cashondelivery)Over70%ofordersareused,withIndonesia/Philippinesaccountingforasmuchas85%.Payment

WordsandExpressions02

ReadingLazadacanbeviewedasSoutheastAsianversionofAmazonorJD.com.IttargetstheusergroupswhoaredevelopingthehabitofonlineshoppinginSoutheastAsia,andprimarilysells3Cproducts.Attributedtothefavorablemarketenvironmentwithfewercompetitors,asatisfactoryprofitleveliskeptinLazada.FollowingtheexampleofAmazon,Lazadaisdedicatedtobuildingsalesplatformsforsmallmerchantsandretailersmeanwhileperfectingtheorderplacementanddistributionflows.ItsbusinesshasextendedalloverIndonesia,Malaysia,thePhilippines,ThailandandVietNam,andcoveredabout600millionconsumers.Inparticular,Lazadaprovidesafter-salesserviceslike1-yearwarranty,freightfreeand14-dayunconditionalreturnorexchange.Lazada

NewWords1.target/?tɑ?rɡ?t/vt.totrytohaveaneffectonaparticulargroupofpeople面向，把…对准（某群体）IttargetstheusergroupswhoaredevelopingthehabitofonlineshoppinginSoutheastAsia.它面向的是东南亚地区正在养成线上购物习惯的用户群体。ThelogisticsmodeistargetedforChine