消费者和营销人员如何利用“围墙花园”.docxVIP

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消费者和营销人员如何利用“围墙花园”.docx

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2025GlobalInsights

TheStateofWalledGardensandSocialMediaUsage

2025GlobalInsights

Whilewalledgardensofferscale,engagementandrichcontextualplacements,

Whilewalledgardensofferscale,engagementandrichcontextualplacements,these

opportunitiesintroducenewcomplexities:

fragmentation,shiftingaudiencebehaviorsandaconstanttradeoffbetween

performance,protectionandefficiency.

saysocialinfluencersimpacttheirpurchasedecisions.

Thecostofcompromise?Missedaudiences,wastedspendandp

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