未来100强：奢侈品趋势与洞察 2026.docxVIP

LUXURY

2026

AFOCUSONLUXURYTHEFUTURE100

Foreword

Thefutureofluxuryisnotaboutexcess–it’sabout

health,wealthandstealth

Thedefinitionofluxuryin2026isfracturing.Wearewitnessing

abifurcationofthemarket:asplitbetweenthedesirefor

overwhelmingspectacleandthecravingforabsolutewithdrawal,betweentheaccumulationofphysicalassetsandthecurationofmeaningfulexperiences.

Welcometotheageofluxurydispersion.Asweanalyzethe

currentswithin“TheFuture100:2026,”it’sclearthatthere’sno

longeraunifieddefinitionofwhatconstitutesluxury.Whatis

valuedbyoneluxuryconsumerisconsideredgauchebyanother.

Thebattlebetweenextrinsicandintrinsicmotivations,between

signalingandenjoying,hasneverbeenmorealive.Itisanexcitingandchallengingerainwhichyoumustunderstandtheversionofluxurythatyourbrand,andcustomer,subscribeto.

Themostvisibleshiftisphysical.Monumentalluxury(Trend#71

globalFuture100report)revealsthatbrandsarenolonger

contentwithboutiques,they’rebuildingcathedrals.FromLouis

Vuitton’sship-shapedstoreinShanghaitoGentleMonster’s

animatronic-filledcomplexes,retailhasbecomeaciviclandmark.World-buildinghospitality(Trend#29globalFuture100report)is

furtherimmersingconsumersintotheworldofthebrand,makingitsomethingyoulive,ratherthanjustbuy.Inaworldquickly

becomingoverrunbyAIslop,authenticity–therealandhuman–is

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valuedatapremium.

Paradoxically,theultimateluxuryforsomeindividualsisbecominginvisible.BeautylongevitytechandWellbeingstatus(Trends#73

and#79globalFuture100report)suggestthatthenewBirkin

bagisaperfectVO2maxscoreoracellularagelowerthanone’schronologicalage.Statusisshiftingfromwhatyouweartow