未来100强：快速消费品趋势与洞察 2026.docxVIP

FMCG

2026

AFOCUSONFMCGTHEFUTURE100

Foreword

Introducingasurgeofingenuityandcreativityfor

theyearahead–blendingthepossibilitiesofhuman

connectionwithtechnologyandAI.

Exhaustedbynegativecyclesandunrelentingglobalstrain,peoplearecravingexperiencesthatelevate,enlightenand

shiftperspective.Transformativeexperiences(Trend#32global

Future100report)reflectthisdesire,with86%surveyeddrawntoencountersthatinspireawe,wonderorarenewedworldview.In

retail,Next-genmallsandEphemeralretailexperiences(Trends

#65and#67globalFuture100report)aredrawingpeoplebackinstoresthroughimmersive,high-impactexperiences.74%ofglobalshopperssaystoresshould“entertainandengage,”and86%saythepowerofphysicalretailliesinengagingallfivesenses.

AnewclassofAIcreatorsandcollaboratorsisalsomultiplying

potentialinwayswearejustbeginningtoimagine.DemocratizingcreAItivityandAIstoryworlds(Trends#31and#91globalFuture

100report)areadaptivenarrativeworldsforbrandstococreateandinhabit.Helpingtoshapetheseworlds,creatorsarebeing

empoweredbyAItoolsthatdemocratizeworldbuildingandneweconomicmodelsthatenablethemtobuildempires.

Agenticcommerce(AcommerceTrend#68globalFuture100

report)highlightsgrowingcomfortwithagentsforcomparisonshoppingandpersonalizedrecommendationandinnovationbyallthemajortechcompanies,leadingtoasignificantshiftinthecustomerjourney.

2

Onasmallerscale,TreatonomicsandMicro-upgrades(Trends

#61and#30globalFuture100report)reflectthedesireforsmall,upliftingrewardsthathelpuswithstandturbulenttimes.With

73%ofpeoplegloballywantingbrandstomakemoreeffort

tobeentertaining,Anthropomorphizedbranding(Trend#36

glo