Gartner-2023年数字商业战略和计划入门（英）-2023-17页-WN8.pdfVIP

GartnerResearch

DigitalBusiness

StrategyandPlans

Primerfor2023

LucasKobat,AkshayJhawar

2February2023

-2-

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DigitalBusinessStrategyandPlansPrimerfor

2023

Published2February2023-ID-12minread

ByAnalyst(s):LucasKobat,AkshayJhawar

Initiatives:DigitalBusinessStrategyandPlans

Organizationsstillrankgrowthastheirtoppriority,butrecognize

thereshapedglobaltrendsamidgeopoliticalturbulenceand

economicuncertainty.Giventhisnewcontext,enterprise

architectureleadersmusthelpshapedigitalbusinessstrategyto

balanceresiliencywithgrowthdemands.

Scope

Thisinitiativecoversenterprisearchitecture(EA)practicesthathelporganizationsdrive

targetedbusinessoutcomesbyshapingdigitalstrategiesthatrealizeandoptimize

businesscapabilities.

Topicsinthisinitiativeinclude:

■EvaluateDisruptiveThreatsandOpportunities:Assesstrendsandbuildscenario

modelstoinformfuturebusinessstrategy.

■AlignDigitalStrategytoBusinessOutcomes:Facilitatebusiness-outcome-driven

strategicplanningbybusinessleaders.

■EnableCapability-BasedInvestmentPlanning:Guideinvestmentdecisi