菲利普科特勒FG_Kotler_04 _The Marketing Environment.pptVIP

  • 0
  • 0
  • 约9.03千字
  • 约 36页
  • 2026-08-21 发布于广东
  • 举报

菲利普科特勒FG_Kotler_04 _The Marketing Environment.ppt

ChapterFourAnalyzingtheMarketingEnvironment

UnderstandingtheMarketplace

andCustomerNeedsUnderstandtheCustomerandMarketplaceDesignaMarketingStrategyConstructtheMarketingPlanBuildCustomerRelationshipsCaptureValue12345CreateValueProfit-MarketShare–CustomerEquityValueSatisfactionResearch-MarketingInformationSystemSegmentingTargetingValueProposition:DifferentiatingandPositioningProductandServicedesignPricingDistributionPromotion:communicatethevaluepropositionCustomerRelationshipManagementPartnersRelationshipManagementCreateSatisfied,Loyalcu

文档评论(0)

1亿VIP精品文档

相关文档