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菲利普科特勒FG_Kotler_01_Definition_Marketing.pptVIP

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  • 2026-08-21 发布于广东
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菲利普科特勒FG_Kotler_01_Definition_Marketing.ppt

    ChapterOneMarketingCreatingandCapturingCustomerValue

    CreatingandCapturingCustomerValueWhatIsMarketing?WhyStudyMarketing?TheMarketingStrategyTheChangingMarketingLandscapeTopicOutline

    CreatingandCapturingCustomerValueMarketing

    WhatisMarketing?MarketingManufacturersCustomerCareDesignProduct,service,ideas,events,packagingMarketresearchSocietyCommunityPricesLogisticsPromotionWholesaleRetaile-CommerceStrategy

    WhatIsMarketing?MarketingCompanyMarketSocietyTheMarketingdisciplineisattheintersectionoftheorganization(thecompany)andtheenvironment(the

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