1. 您所在位置：
  2. 网站首页
  3. 文档分类
  4. 生活休闲
  5. 科普知识

菲利普科特勒FG_Module_7 - MKT Channels_Part_3.pptVIP

  • 0
  • 0
  • 约1.54万字
  • 约 50页
  • 2026-08-21 发布于广东
  • 举报

菲利普科特勒FG_Module_7 - MKT Channels_Part_3.ppt

    ChapterSevenMarketingChannels:DeliveringCustomerValueModule4–Product,Services,andBrands

    MarketingChannels:DeliveringCustomerValueSupplyChainsandtheValueDeliveryNetworkTheNatureandImportanceofMarketingChannelsChannelDecisionsandManagementTopicOutline

    MarketingChannels:DeliveringCustomerValuePlace-orDistribution-involvesgettingtheproductfromthemanufacturertotheultimateconsumer.Distributionisoftenamuchunderestimatedfactorinmarketing.TopicOutline

    SupplyChainsandthe

    ValueDeliveryNetworkUpstreampartnersincluderawmaterialsuppl

    您可能关注的文档

    最近下载

    文档评论（0）

    1亿VIP精品文档

    更多 >

    相关文档

    更多 >