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- 2026-08-21 发布于广东
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ChapterFiveManagingMarketingInformation5
UnderstandingtheMarketplace
andCustomerNeedsUnderstandtheCustomerandMarketplaceDesignaMarketingStrategyConstructtheMarketingPlanBuildCustomerRelationshipsCaptureValue12345CreateValueProfit-MarketShare–CustomerEquityValueSatisfactionResearch-MarketingInformationSystemSegmentingTargetingValueProposition:DifferentiatingandPositioningProductandServicedesignPricingDistributionPromotion:communicatethevaluepropositionCustomerRelationshipManagementPartnersRelationshipManagementCreateSatisfied,Loyalcustom
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