波士顿咨询-零售商如何重塑智能自主商务的数字飞轮 How Retailers Can Reinvent the Digital Flywheel for Agentic Commerce.pdfVIP

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波士顿咨询-零售商如何重塑智能自主商务的数字飞轮 How Retailers Can Reinvent the Digital Flywheel for Agentic Commerce.pdf

MARKETINGANDSALES

HowRetailersCan

ReinventtheDigital

FlywheelforAgentic

Commerce

ByDanielGospodinov,LaurenWiener,KhaledTawfik,RobertDerow,TanmayJain,andCoco

Anderson

ARTICLEOCTOBER21,202615MINREAD

AshopperopensanAlassistantandasksittoorderhouseholdbasics,findabirthdaygiftunder

$50,andcheckwhethertheshoestheyviewedlastweekhavedroppedinprice.Thirtyseconds

later,theagenthashandledallthreerequests.Theshopperhasntbrowsedawebpageorseenan

adbanner.Inagenticcommerce,aretailercanmakeasaleandneverreceiveavisit.

◎2026BostonConsultingGroup

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