电子商务英语7.pptVIP

1 Requirement By the end of this lesson, you should be able to have a good command of □ e-commerce terms given in the lesson □ writing skill s of letters of acceptance □ useful sentences for letters of acceptance By the end of this lesson, you should be able to □ know the art of advertisement □ prescribe the attacks of the viruses The Art of Advertising Your Business Abstract: According to top advertising consultant John Law, businesses can plan to get maximum benefit from their advertising by following some simple rules of thumb. The article sets out Laws Principles in nine easy steps. Key words: art of advertisement; Laws Principles; nine easy steps New Words Sentence Explanations In other words, the advertising budget should be matched and spent in a retail business in proportion to the business being achieved, and at the time it is being generated. 换句话说，零售商的广告预算费用应该与正在实现的营业额成比例，应该在正在产生营业额的时候支付出去。in proportion to 与…成比例。 Skill Training Business Letter Writing (V) Letters of Acceptance China National Import Export Corp Shanghai Branch Shanghai, China 30 November 2003 Abdulla Samih Co., 659 Saleem Road Karachi Pakistan Dear Sir, Re: Forever Brand Bicycles We have to hand your letter of 25 November 2003, the contents of which have been noted. ? We have taken your proposal into serious consideration and decided to entertain the business at the best price in order to cement our good relations. ? This of course is an exceptional treatment. We are quoting the best price as following : Forever Brand Bicycles: 20 Mens Style at US$ 25 per set 20 Womens Style at US$ 26.5 per set 26 Mens Style at US$ 26.5 per set 26 Womens Style at US$ 27 per set Our S/C NO. MTB 238-01 is end closed. The duplicate is to be returned, duly signed. ? Yours faithfully, ? (signed) Useful Sentences 1.The price is already very reasonable, but, in order to enco