电子商务英语10.pptVIP

1 Requirement By the end of this lesson, you should be able to have a good command of □e-commerce terms given in the lesson □writing headlines and supplementary items By the end of this lesson, you should be able to □know the structure of an advertisement □analyze the successful ways of Starbucks □know the information superhighway Starbucks—Sharing Success Abstract: The article tells of the successful experience of the rise of Starbucks. Its idea is that success is best when its shared. And the ability to get people to think passionately and do things as if it were their own business can only be achieved when they are truly part of the business. Key words: Starbucks; values-and culture-based business; competitive advantage New Words Sentence Explanations 1.After graduating from Northern Michigan University, Schultz spent three years in sales with Xerox, before moving on to a housewares company that sold coffee grinders to companies such as Starbucks, which had four stores back then, and sold coffee by the pound, not the cup. 舒尔茨从北密执安大学毕业后，他先在施乐公司干了3年销售，然后又去了一家家居商品公司，该公司向诸如星巴克这样的公司销售咖啡研磨机。当时的星巴克有4家分店，按磅而不是按杯卖咖啡。 这个句子是一个复合句。主句的句型结构是主+谓+宾，即： Schultz spent three years. 由that 引起的定语从句修饰先行词company, 在这个定语从句中, 含有一个由which引起的非限制性定语从句, 修饰先行词Starbucks。句子中有两个非谓语动词graduating 和moving，都是动名词，由它们引起的动名词短语分别做介词After和before 的宾语。 2. When he could not, he left in 1986 to open his own stores, II Giomale, which were successful enough for him to buy out the Starbucks Coffee Company a year later, with the help of local investors. 在说服未能奏效之后，他于1986年退出了星巴克，自己开了一家“每日咖啡店”。生意相当成功，足以使他于次年在当地投资者的帮助下，购买下星巴克咖啡公司。 II Giornale （意）每天， 是舒尔茨开的咖啡店的名字。 3.And the driving force of the company has always been trying to achieve this very fragile balance between recognizing the companys responsibility for long-term value and profitability for the shareholders, and the most important, constituency and responsibility for me, wh