中西方文化差异中商标翻译技巧---毕业论文.docVIP

【标题】中西方文化差异中商标翻译技巧 【作者】李 洁 【关键词】商标；文化差异；翻译原则；翻译技巧 【指导老师】张海霞 【专业】英语 【正文】I. The Introduction Trademark is treated as the symbol of the actual product. Consumers alway think they can get the beliefs and the values of product by reading the trademark name. 1 Trademark is a combination of all these things: physical, aesthetic, rational and emotional and cultural. Trademark can be seen from the product package, product directions, the throwaway or in? public place. Generally speaking, trademark, especial a well-known trademark, has the following features: First of all, trademark is an original creation,it alway different from others’. Each company’s trademark is created by a long time research?.Then, once a company decided to use one trademark, they will seldom change it?, because customer remember the product or the service by trademark. At last, Trademark is very easy to read and remember. A good trademark can be remembered and understand by the first sight.II. The Functions of TrademarkBy using trademark, customer can easily distinguish the product from one to the other and to know the characters of product. Trademark plays a very important role in product promotion. The main functions of trademark are as follows:A. Standing for the Quality or the Services of Product?Sometimes, before customer go to the market to choose the commodity, they usually have a decision which band they will buy in their minds. Consumers are easier to remember the brands than to remember the products. Because when they first use that product, they are satisfied with the service, they usually make a credit archive in their minds. The trademark stands for the service and status of the product, which can distinguish products or service from one kind to another. Once they remembered the trademark, they also remembered the great service and the top quality of this product. Therefore trademark actually get the credits which? connected with the quantity and quality of the product or s