竞争策略--埃森哲-协同获取竞争优势.pdfVIP

Ideas that create the future Point of View Collaborating for competitive advantage By Jaume Ferrer and Olivier Vidal Recent merger and acquisition activity has underlined how Advanced collaboration is only now taking off the European retail and food consumer packaged goods industries continue to consolidate around a pan-European How far down the collaboration road have European model. A recent study carried out for the European Logistics companies gone? The joint study confirmed that, while most Association by Accenture and two leading European companies are well beyond “piloting” with basic collaboration Universities—Insead and Technische Universität Darmstadt initiatives, the more advanced collaboration techniques, has projected that, within the next three to seven years, the which coincidentally offer the greatest potential competitive European market will be dominated by a small number of advantage, are only just beginning to take off. strong pan-European players, a forecast with which the majority of both manufacturers and retailers appear to Thus, at the basic level, vendor managed inventory and concur. continuous replenishment programs now account for more than 30 percent of sales to European hypermarket and Collaboration can fill the value gap supermarket chains in certain specific product categories. Similarly, electronic data interchange now accounts for a Those same manufacturers and