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Decision Support Systems xxx (2012) xxxDECSUP-12223; No of Pages 12–xxx Youwei Wang (a), Shan Wang (b), Yulin Fang (c), Patrick Y.K. Chau (d) a School of Management, Fudan University, Chinab School of Business, Renmin University, Chinac Department of Information Systems, City University of Hong Kong, China d Faculty of Business and Economics, The University of Hong Kong, China 谢谢 Discussion and conclusion Why average DSR ratings were found to negatively relate to survival chances of online stores？ Discussion and conclusion the Web interface design of the shopping platform First