目标数量折扣下的报童模型研究.pdfVIP

目标数量折扣下的报童模型研究 摘 要 在本篇论文中研究了经典报童模型和享有数量折扣下的报童模型，特别是重点 研究了针对目标数量折扣下的扩展报童模型。数量折扣就是生产商为鼓励零售商加 大订货量，常对订货量达到一定数量时给与的订购价格折扣。 本文针对易腐性商品在下列条件下，找出最优订购量与销售时的最优定价，以 达到总期望利润最大化的目标：1、两阶段定价，即在有效期限内与有效期限外， 分别定制不同的价格。2、有效期限内的需求量为符合需求法则的随机变量（简称 概率性需求）。3、进货时，可享有数量折扣的优惠。4、经营主体为零售商。在上 述情况下，运用最优化理论及数值分析方法，经由逐步分析、讨论，求出最优订购 量与最优定价，以达到总期望利润最大化的目标。最后，提出六点结论，对进一步 研究的方向进行了展望，供以后继续研究和实际应用的参考。 关键词：易腐性商品，两阶段定价，概率性需求，数量折扣 I 目标数量折扣下的报童模型研究 Abstract In this paper, we studied the classic newsboy model and quantity discounts in the newsboy model, especially the quantity discounts in the newsboy model is studied. Production departments to encourage sale departments to increase ordering quantities, and often provides an order quantity required quantity, give quantity discounts. In this paper, we find out the optimal ordering quantity and pricing policy to maximize the total expected profit for perishable goods. The conditions of this study are following: 1. Two-stage pricing: the one is before validating-date, the other is after, 2. Before validating-date, the demand is a probabilistic random variable, 3. With quantity discount in incoming purchase, 4. The decision object is sale department. Applied optimization technique and computerize numerical analysis method, we narrow down the searching area sequentially and find out optimal solution finally. Six conclusions are drawn for future applications and studies. Key words: perishable goods, two-stage pricing, probability demand, quantity discounts II 目标数量折扣下的报童模型研究