企业文化建设：问题、原因及解决途径研究.pdfVIP

企业文化建设：问题、原因及解决途径研究 摘 要 随着市场经济的发展，中国企业面临着激烈的国际竞争，为了在这种环境下寻 求生存发展，国内企业的管理人员进行了深入的思考与探索，企业文化管理这个问 题就在这时应运而生。如今，越来越多的企业管理人员看重企业文化的建设与管理， 但在企业文化管理的建设与贯彻中，遇到了各种各样的困难。如今，为企业构建一 个适合的企业文化并贯彻发展是整个社会的大势所趋，更是一个难题。 本文阐述了企业文化的定义，并从现实和理论两方面探讨了企业文化的依据及 其功能特点，分析了当前众多企业在建设自己企业文化中面临的困难，并根据自己 的见解，列举了解决这些困难的途径和建议。 关键词：企业文化 问题 原因 解决途径 II 企业文化建设：问题、原因及解决途径研究 Abstract With the development of market economy, the Chinese enterprises are facing great challenges and pressure in the economic globalization. Therefore, the administrators in Chinese enterprises began to take serious consideration and exploration in order to better survive and grow in such environment. As a result, the concept of enterprise culture is proposed. Currently, more and more administrators in enterprises value the establishment and management of enterprise culture. However, there still exist various challenges in the process of establishing and developing an enterprise culture. Nowadays, to an enterprise, the establishment and development of an appropriate enterprise culture is obviously inevitable in the near future, but it is also a big challenge in front of all administrators. The thesis sets forth the connotation of enterprise culture, explores its basis and functions from the perspective of reality and theory, analyses various difficulties faced by many enterprises in establishing their enterprise culture, and lists according to the author’s insight in this area, the problem-solving methods as well as proposals. Key Words: Enterprise Culture, Characteristics, Problem-solving methods III