国际经济与贸易专业毕业论文--跨国公司文化整合策略分析以韩泰公司为例.docVIP

摘 要 由于我国跨国公司起步晚，文化管理意识模糊，致使文化冲突较多，故对在华跨国企业文化整合策略进行分析，以此得出推而广之的经验。本文对欧洲、美国、日韩地区企业文化进行分析，得出相互依存式、灌输占领式和融合创新式三种文化整合策略，并且以韩泰公司为例分析融合创新式策略，这种策略也是我国跨国公司走出去时最能有效应对文化冲突的。因此当我国跨国公司进入欧洲和美国地区时，需要充分了解当地文化，使两种文化融合，并且创造出适合双方利益的企业文化，但是值得注意的是，欧洲国家企业十分注重员工主人翁意识的培养，美国企业则十分重视公正公平。日韩地区，由于受到中国传统文化的影响，文化差距较小，可以采取相互依存式，使两种文化共同存在，但也需要注意员工忠诚度的培养。 关键词： ABSTRACT As?multinational companies?set up?late?in China, Cultural management awareness of fuzzy, Lead to cultural conflict is more, Therefore,?analyzing the culture integration strategies?of?multinationals?in China, drawn from?the experience of?promoting. This paper analyzes the?corporate culture?in Europe,?the United States,?Japan and South Korea?regional?corporate culture, Come to?the interdependence of?the three?cultural integration?strategy interdependent?type, occupation-style?indoctrination, integration of?innovative, And analysis of strategy, with fusion innovation HANKOOK company as an example, this strategy is most effective in coping with cultural conflicts when going out?of multinational corporations. Because when?Chinas?entry into the European?and U.S.?multinational?region, need to fully?understand the?local culture, to promote?integration of?two cultures, And?come up with a?new corporate culture, But it is worth?noting that sense of ownership of?enterprises?focus on training?employees?in European countries, U.S. companies have?attached great importance to?fair and equitable. Due to?the influence?of Chinese traditional culture?areas?in?Japan and South Korea, cultural?gap between the?smaller, taking the?type?of interdependence, to promote?co-existence of?two cultures, But the?need?to cultivate?employee loyalty. Key words: Multinational corporations，?cultural Integration Strategy，hankook 目 录 摘 要 I ABSTRACT II 一、文献回顾 1 （一）国外研究现状 1 （二）国内研究现状 2 二、跨国企业文化特点 3 （一）欧洲企业文化特点 4 （二）美国企业文化特点 5 （三）日韩国家企业文化的形成和特点 6 三、跨国公司文化整合策略分析 9 （一）相互依存式 9 （二）灌输占领式 9 （三）融合创新式 9 1.人文关怀 10 2.建立统一的价值观 10 3.跨文化培训 10 4.建立跨文化企业的沟通机制 11 四、韩泰公司跨文化管理分析 11 （一）韩泰公