外文翻译--高技术市场比较匹配的战略行为和目标市场的选择对于经营策略的重要性.docVIP

本科毕业论文外文翻译 外文题目：On the importance of matching strategic behavior and target market selection to business strategy in high-tech markets 出 处： Academy of Marketing Science 2007 (3) 作 者： Stanley F.Slater.G.Tomas M.Hult.Eric M.Olson 原 文： On the importance of matching strategic behavior and target market selection to business strategy in high-tech markets Stanley F.Slater.G.Tomas M.Hult.Eric M.Olson Abstract Business strategy is fundamentally concerned with the actions required to create superior customer value in the firm’s target markets with the ultimate goal of achieving superior performance.Marketing theory suggests that two critical marketing activities required to achieve this end are:(1)the adoption of appropriate strategic behaviors oriented)and(2)targeting of the appropriate market segments (i.e.,innovators,early adopters,early majority,late majority, laggards).This study builds on prior research which demon- strates that the strategic behavior—firm performance relation- ship is contingent on the firm’s strategy by examining this relationship in high tech markets and by considering the incremental contribution of appropriate target market selection.Responses from 160 senior marketing managers in high-tech firms reveal strong support for our framework.Thus,this study provides useful guidance to executives and managers in high-tech firms regarding the steps that they should take to increase their probability of success. Keywords High-tech.Customer orientation.Competitor orientation.Technology orientation.Market segments.Business strategy.Performance Strategic market management requires understanding emer-gent market patterns and making decisions that lead to the creation of economic value(Dickson,Farris,Verbeke,2001).In this paper we present a study,conducted in high-tech markets,that examines the performance implications of matching strate