外文翻译--特许经营和独立的小型企业成活率的比较.docVIP

毕业论文（设计）外文翻译 题　　目：　　农村零售终端连锁经营模式研究 一、外文原文 标题：A Comparison of Franchise and Independent Small Business Survival Rates 原文：ABSTRACT. Aspiring entrepreneurs choosing to become franchisees certainly expect to improve their chances of survival during the turbulent early years of business startup and operation. Alignment with a franchisor parent company offers the franchisee managerial assistance, access to financial capital, and access to markets via the right to utilize the parent company trademark. This study examines survival patterns among franchise and non franchise small firms started between 1984 and 1987: survival through late 1991 is tracked for all firms. Although the franchise operations are larger scale, better capitalized young firms, the independent business startups are found to be more profitable and their survival prospects are better than those of franchises. A. Introduction Persons entering self-employment by becoming franchisees commonly believe that their chances of surviving those early turbulent years of small business operations are enhanced by their decision to align with a franchisor parent company. The franchise is a safe bet, according to the conventional wisdom. It is time to reconsider this wisdom. A nationwide survey of self-employed persons active in small business in 1987 serves as the data base analyzed in this study. A sample of 20,554 young firms drawn from the U.S. Bureau of the Census Characteristics of Business Owners data base is utilized, and all of these firms were surveyed in late 1991 to determine firm survival rates. By late 1991, 34.7 percent of the franchisees and 28.0 percent of the non franchise young firms active in 1987 had discontinued operations. Further independent business vs. franchisee comparisons reveal that the young firms started Without the benefit of a parent franchisor were significantly more profitable than the franchise firms. In short, the franchise route to self-employment is associated with