信息管理与信息系统专业毕业论文--电子商务在高校中的应用.docVIP

电子商务在高校中的应用 摘要：著名经济学家乌家培先生曾经这样说道:“20世纪最伟大的发明是计算机，计算机最伟大的发展是因特网，因特网最伟大的应用是电子商务。”[1]科技和互联网快速发展的21世纪已经成为一个信息高速发展的时期，互连网已经进入了社会的各行各业，特别是在商务领域，这些都预示着电子商务时代已经到来。在这样的发展趋势下，企业逐渐建立起自己的网站展示并销售自己产品和服务，互联网的发展又为电子商务的未来打下了坚实的物质的基础，在高校中，学生人数不断的增加也将扩大高校电子商务的市场规模，越来越多的学生采用网购的形式进行消费，对商家和企业来说，这无疑意味着一个巨大的、高素质的新型消费市场的形成，我们不可小看高校电子商务市场将占据未来消费市场的一部分份额。本文从一般电子商务和高校电子商务的概念入手，先指出了高校电子商务的特点以及开展高校电子商务的意义；接着在对高校电子商务实发展进行分析；然后制约高校电子商务开展的因素进行探讨，接着以A大学为实例，提出开展方式，最后提出A大学电子商务的建议。 关键词：电子商务；高校；发展；建议 E-commerce?application?in universities Abstract：Mr. Wu Jiapei, a famous economist once said: The 20th centurys greatest invention is the computer, computer of the greatest development of the Internet, the Internets greatest e-commerce applications. As technology advances and the development of the Internet, the 21st century has become a period of rapid development of information, Internet has penetrated into all areas of society, especially the wide application in the business field, which indicates age of e-commerce has arrived. In this trend, the enterprises have build up their own websites display and sell products and services，development of the Internet for the future e-commerce provided the material foundation. In colleges and universities, enrollment continued to increase in the number of students makes the school campus network construction so that the campus e-commerce market is in expansion, More and more students in the form of consumer online shopping, for businesses and enterprises, which no doubt means a huge, high-quality formation of a new consumer market, We can not underestimate that the college e-commerce market will occupy part of the future consumer market share. In this paper, the general concept of e-commerce and e-commerce start on campus, first point out the features of campus e-commerce and to carry out the significance of the campus e-commerce; Then, the campus e-commerce development conduct on the real analysis .Then, for the campus to carry out the process of e-commerce to