小红帽公司运营理念与实践研究——以其产业化发展为例.pdfVIP

摘要 “小红帽”是北京市场上著名的服务品牌，它从投递《北京青年报》起家， 短短十年，已经成长为京城百姓家喻户晓、业内同仁刮目相看的现代化综合物 流企业。小红帽公司的成功实践，离不开其正确的发展战略的支撑。 在小红帽公司的发展历程中，经历了两次重大的战略转型，最终由报社的 发行部转制为股份有限公司，实现了股权多元化、运作独立化、服务社会化、 经营综合化的目标，实质是迈上了一条产业化发展之路。 在实现战略转制的同时，小红帽公司还积累了不少资源，包括人力资源、 数据库资源和品牌资源，这些资源都支持着公司战略目标的实现。 小红帽公司目前已经逐步向社会化、专业化的第三方现代物流企业转型。 未来将通过兴建报业发行网络“高速公路”，实现公司向全国的发展，实现规模 效益。出版物总发行权的获得和全国城市报业发行网络联盟的成立，为该战略 的实现提供了基础和空间。 关键词：小红帽；发展战略；产业化；社会化；专业化 Abstract “Xiao Hong Mao” is a famous service brand in the Beijing market, and the company grows up with delivering “Beijing Youth Daily”. It is well-known among the Beijing citizens in just only ten years. The correct strategy of development has made great contributions to the success of itself. Xiao Hong Mao Company has experienced two important strategic transitions. Eventually, it turned to an incorporated company from a department of the newspaper office. It has gained the goals as follows: options diversification, dependent operation, service socialization, management synthesization. Actually it has stepped a road of industrialization. As the transition of strategy, Xiao Hong Mao Company has accumulated a lot of resources including human resources, database resources and brand resources, all of which supports the realization of companys strategic goal. Xiao Hong Mao Company now is experiencing transitions towards a socialized and specialized modern linguistics enterprise. In the future, through constructing “publication network highway”, it will develop to a nation-wide company, and gain scale benefits. The acquisition of head rights of publication distribution and the foundation of “The Alliance of National City Newspaper Distribution Network”, have offered space for the accomplishment of its strategy. Key words: Xiao Hong Mao；developing strategy；industrialization； specializ