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1. 引言······························································································1
1.1 调研目的 ···············································································1
1.2 调研意义···············································································2
1.2.1 对保险企业而言·································································3
1.2.2 对社会而言 ·······································································3
1.3 调研背景···············································································4
1.4 调研实施过程·········································································5
2. 我国保险企业履行社会责任现状 ·························································7
2.1 我国保险业履行社会责任的现状·················································7
2.1.1 履行社会责任的意识普遍提升···············································7
2.1.2 履行社会责任的范围逐渐扩大···············································8
2.1.3 履行社会责任的途径有所增多···············································8
2.1.4 履行社会责任的水平有待提升···············································9
2.2 中国太平洋履行社会责任的现状···············································10
2.2.1 太平洋保险公司简介·························································10
2.2.2 太平洋保险公司的社会责任管理··········································10
2.2.3 公众对太平洋保险公司的社会责任满意度······························12
3. 我国保险企业履行社会责任存在的问题··············································13
3.1 无序竞争导致履行社会责任举步维艰·········································13
3.2 认知片面造成履行社会责任平淡无奇·········································15
3.3 财务目标致使履行社会责任顾虑重重·········································15
4. 太平洋保险公司履行社会责任的方案 ·················································16
4.1 利益相关方调研····································································16
4.2 股东层面 ·························
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