影响白酒业发展的因素分析.pdfVIP

摘 要 中国是世界上酿酒历史最古老，酒业生产最发达的国家之一。中国至今已 有四五千年的酿酒历史，其中主要以白酒为主。白酒作为一种精神消费品承载 了更多的历史、文化以及民族情结。在社会主义市场经济不断变化，市场竞争 不断加剧的今天，面对国际竞争，白酒行业应及时做好应对准备。 本文从白酒业的整体概况出发，运用描述统计方法对白酒业的市场现状进 行整体概述，并对目前市场中出现的一些新特征加以总结和分析。结合现状和 市场新特征对影响我国白酒业发展的几项因素作定量化研究。利用因子分析及 聚类分析模型对行业内部因素——综合能力因素进行省区间的优劣势比较；构 建 Panel Data 模型对行业内部因素——市场因素进行省区间对比，并深入分析 广告及品牌间的相互关系。同时，对行业外部因素——国家政策和消费者消费 结构作以概括性介绍。 关键字：白酒；因子分析；资本；Panel Data 模型；广告及品牌 Abstract China is one of the countries in the world that has the most antiquity history of vintage and the most developed industry production. Now china has thousands years of history about vintage, and the most important is distilled spirit. Distilled spirit bears the weight of history, culture and national complex as an immaterial consumable. In the unceasingly changes of socialist market economy, the competition has intensified. Facing national competition, distilled spirit industry should prepare for it. This article embarks from the overview of distilled spirit. Using the descriptive statistics method analyzes the present market and the new characteristic of the market, and does the quantitative research. Using factor analysis and cluster analysis model compares the compositive ability among the provinces. Constructing Panel data model compares the market influence among the provinces and analyzes their correlation. The article also analyzes the policy and consumer influence to the distilled spirit industry Key Words: distilled spirit ； factor analysis ； capital ； panel data model ； ad and grade