GIS在客户关系管理（CRM）中的应用研究.pdfVIP

Geographic Information System (GIS) is a kind of computer technique system which provides lots of spatial and dynamic geographic information and also provides the decision-making supports service. It builds up various models with spatial and attribute data, manages the geographic data by use of methods of query and analysis spatially based on the models, picks up the useful information serving for the decision-making. Recently, with the development of the market economy and the intenseness of the competition, Enterprises continually bring forward new concepts and methods to promote abilities of competition, in which the Customer Relationship Management (CRM) is one of the new strategies to help the corporations make progress and successes in competition. CRM contains abundant spatial information, the information play important part in helping the corporation realize the automation, making decision support and knowing more about the clients. So, it is necessary to import the GIS technique to the CRM. The thesis primarily research the GIS application in the insurance Customer Relationship Management(CRM), that promote the GIS manage and decision in the enterprise and application in the electronic commerce. System adopts the Delphi to make the stage develop, the SQL server to make backgroud DataBase, and combine the MapX of the forerunner GIS component that make the System to add mapping functionality,realizing the mapped position and display and the two-way searching function of the customer information.Whole system interface concision, beautiful, amity. Finally have reasonable of logic,convenience of operation,well of applicability, and the easy enlargement characteristics,etc. The project this time drew on th