CCTV与NBC北京奥运会开幕式文本比较研究.pdfVIP

论文摘要 电视转播对媒介事件的“重构” ，在北京奥运会开幕式上得以集中体现，不 同文化背景、传播理念下的电视媒体对北京奥运会开幕式的解读呈现出明显的 差异性，CCTV 与 NBC 的转播作为流传最广的两个版本，在不同程度上“再现” 了开幕式现场。 本文研究的问题有：CCTV 和 NBC 的电视转播按怎样的逻辑“重构” 了北京 奥运会开幕式？同一转播版本的内在声画逻辑是否统一？不同媒体之间在电视 表现形式和方法上有怎样的差距？大型仪式电视转播的规律和方法，等等。 在对这四个问题的研究中，本文将根据“再现” 的真实性原则，界定奥运会 开幕式电视转播的性质和标准；通过比较研究 CCTV 与 NBC 北京奥运会开幕式 电视转播，分析其编码解码的规则，解读不同的转播版本背后的文化语境，以 及多种电视表现形式的运用。 本文分为六章：第一章界定奥运会开幕式转播的性质和意义。第二至五章 为主体部分，分别从奥运会开幕式转播的现场性、影像传播、语言传播、声画 互补与表现形式多样性等方面进行比较研究。第六章结论与启示，探讨大型仪 式的电视转播规律与方法。 关键字：奥运会开幕式 电视转播 编码解码 语境 Abstract Televised media event on the reconstruction in the opening ceremony of the Beijing Olympic Games to concentrate on expression of different cultural backgrounds, the dissemination of the concept of the television media on the opening ceremony of the Beijing Olympics showed obvious interpretation of the differences, CCTV and NBC broadcast most widely as the two versions, in varying degrees, reproduce the opening scene. In this paper, the problem of: CCTV and NBC television in accordance with the logic of how the reconstruction of the Beijing Olympic Games opening ceremony? Broadcast version of the same painting the inner logic of whether a unified voice? Between different media forms and methods for television what the difference between the two? Large-scale televised ceremony, the laws and methods, and so on. Four issues in this study, this article will be based on reproduction of the authenticity of the principles defined in the opening ceremony of the Olympic Games and the nature of television standards; through the comparative study of CCTV and NBC televised the opening ceremony of the Beijing Olympic Games, to analyze the coding and decoding rules of interpretation of different broadcast vers