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DE ECONOMIST 135,NR. 2, 1987
THE IMPACT OF THE COMPOSITION OF EXPORTS ON EXPORT
PERFORMANCE
BY
S. BRAKMANAND C.J.JEPMA*
I INTRODUCTION
The issue of what determines countries export share in international trade has
bft6n been the subject of empirical analysis. Often such an analysis is carried
out by using simple single-equation models focussing on substitution of de-
mand. Common practise thereby is to concentrate on the calculation of the
elasticity of substitution between two exporters (usually the country concerned
and a group of competitors) in a third market, simply by taking the quotient
of the export demand equations for the two exporters. In such a framework
competitiveness is crucially linked with relative prices.
Reality, however, is far more complicated. The single-equation models there-
fore have been subject to severe criticism for their simplicity and the a priori
assumptions which have to be made. Most criticisms were of an econometric
nature (starting from Orcutt, 1950);however, theoretical doubts have been ex-
pressed as well. This resulted in some extensions of the model, e.g. the introduc-
tion of supply factors, the incorporation of non-price factors, and the impac~
of the business cycle. A general weakness of the traditional trade models is still
lack of attention to the impact of the differences in the composition of the ex-
ports between competing countries on their relative export performance. Nev-
ertheless Tyszynski (1951) did separate the impact of the composition of ex-
ports and competitiveness on export performance; others followed, but the pre-
cise relationship between the composition of exports and competitiveness
remained unclear. The major contributi
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