贸易壁垒障碍对制造企业新产品成功开发的影响外文原文.pdfVIP

The Emerald Research Register for this journal is available at The current issue and full text archive of this journal is available at /researchregister /1462-6004.htm Barriers to successful new New product development product development within small manufacturing companies 379 Huw Millward and Alan Lewis The National Centre for Product Design Development Research, University of Wales Institute Cardiff, Cardiff, UK Abstract Purpose – The objective of the research is to identify and analyse the main barriers to new product development within small manufacturing companies. Design/methodology/approach – The study has employed a longitudinal case-study methodology, which has focused on data gathering from three manufacturing companies that have undertaken new product development activities in-house. The detailed case-study material has been derived from project documentation and interviews with personnel at various technical and managerial levels. Findings – Three generic managerial issues that impinge on new product development are identified: the influence of a dominant owner/manager; a focus on time and cost ahead of other key factors; and a failure to understand the importance of product design. Research limitations/implications – Although the case studies are detailed, only three manufacturing companies are assessed. Future research should expand on the generic issues, increase the number of case-study companies, and ideally include an assessment