电子商务对外贸企业竞争优势的影响研究.pdfVIP

摘 要 国际互联网的不断拓展和日益成熟，促发了集计算机技术﹑网络技术﹑信息技术为一 体的电子商务活动在国际贸易领域的迅猛发展。作为 21 世纪国际贸易的主要方式，电子 商务已成为外贸企业参与竞争与创新以获取长期竞争优势的主要手段及重要领域。 本文以波特的竞争优势理论为基础，研究了外贸企业应用电子商务模式可获取的成本 优势与差异化优势。成本优势主要来源于企业交易成本、生产成本以及管理成本的降低； 同时，论文还通过比较电子商务与传统商务的成本与效益，分析了电子商务模式对外贸企 业成本的影响。差异化优势主要来源于产品本身、产品服务以及企业品牌的独特性。进而， 论文还分析说明了电子商务模式下外贸企业差异化优势与成本优势的兼容性。根据上述理 论研究，本文通过相关的统计数据、图表以及外贸企业成功应用电子商务的典型案例，论 述了近年来电子商务在我国外贸企业应用与发展的现状，分析了我国外贸企业应用电子商 务模式所获得的竞争优势及其所存在的问题。最后针对问题的分析，提出了我国外贸企业 应用电子商务获得持久竞争优势的对策。 关键词：电子商务，外贸企业，成本优势, 差异化优势 I ABSTRACT With the development and improvement of internet and web, E-commerce conducted through electronic-information technology and over computer mediated network is booming in st the area of international trade. As a typical form of transaction in the 21 century, E-commerce has been the main means and the important area by which and where the foreign trade enterprises participate in the competition and innovation to gain the long-term competitive advantage . This dissertation focuses on the competitive advantage in cost and differentiation from foreign trade enterprises by applying the mode of E-commerce on the basis of Porter’s Competitive Advantage Theory. Advantages in cost are mainly from the reduction of transaction cost, production cost, and management cost. Meanwhile, the dissertation also studies the impact of E-commerce on the cost of foreign trade enterprises by comparing the cost and profit of both E-commerce and traditional commerce. Advantages in differentiation are mainly from the