兰溪纺织产业转型升级对策研究毕业论文.doc

毕业论文 （20_ _届） 兰溪纺织产业转型升级对策研究 摘 要 纺织产业是浙江省重要的优势产业，也是出口创汇的主要产业。2009年浙江省纺织企业生产总值达到4691.5亿元，占国民生产总值的20.5%，纺织品出口额为206.7亿美元，占浙江省出口总额的14.6%。然而浙江省纺织企业仍然是粗放的劳动密集型产业，一直被技术含量低，附加值不高，企业自主创新能力低，自主品牌缺失，高污染高消耗等内部局限所困扰。而且随着原材料、能源、劳动力、土地等价格要素价格的不断升高，浙江传统纺织产业所依赖的低成本竞争优势将不复存在。2005年以来人民币汇率的持续升值更是缩小了出口贸易主导型企业的利润空间。此外频繁的贸易壁垒、激烈的国际竞争，加上2008年国际金融危机造成的国际消费市场的萎缩更加加剧了浙江省纺织产业的发展危机。显然，浙江省纺织企业要面对目前内外夹击的发展危机必须要对产业进行转型升级，以克服自身的不足，从而提高产业的综合竞争力。 本文以浙江省兰溪市纺织产业为研究对象，采用产业转型升级相关理论，对兰溪纺织产业进行研究分析。首先进行相关理论的收集，了解前人对传统产业包括纺织产业转型升级的研究，借鉴他们的研究经验；同时通过网上收集资料和对兰溪纺织产业的实地考察了解兰溪纺织产业的发展状况。通过调查分析兰溪纺织产业主要存在以下问题；产品及产业链单一、人才缺乏、污染严重、自主品牌少、自主创新能力弱等内部不足。通过研究分析本文提出了加大政策推动力度、淘汰落后产能、实施人才战略、加强自主创新、建设自主品牌、拓展产业链等相关措施，为兰溪纺织产业转型升级方案决策提供借鉴和参考。 关键词：转型升级；自主创新能力；人才战略；品牌战略 Abstract Zhejiang textile industry is an important advantage of industry, is also a major export industry. Textile enterprises in Zhejiang Province in 2009 GDP reached 469.15 billion yuan, accounting for 20.5% of gross national product, textile exports 20.67 billion U.S. dollars, accounting for 14.6% of total exports in Zhejiang Province. However, textile enterprises in Zhejiang Province is still extensive labor-intensive industries, has been low-tech, high added value, low independent innovation capacity, lack of self-brand, high pollution and high consumption plagued by internal constraints. And as raw materials, energy, labor, land and other factor prices rising prices, Zhejiang textile industry relies on the traditional low-cost competitive advantage will be gone. Since 2005, the continued appreciation of the RMB exchange rate is reduced export-oriented corporate profit margins. Besides the frequent trade barriers and fierce international competition, coupled with the international financial crisis of 2008 caused by the shrinking of the international consumer market exacerbated the development of textile industry in Zhejiang Province crisis. Clearly, the textile enterprises in Zhejiang Province to face the current crisis, both from within the development must be