云和木玩具生产企业应用电子商务网络营销的研究毕业论文.docVIP

毕业论文 （20_ _届） 云和木玩具生产企业应用电子商务网络营销的研究 摘 要 云和木玩具生产企业发展国际网络营销起步较晚，如今仍处于成长初期。云和木玩具生产企业既没有充分利用网络资源，更没有借助网络开展商务活动。但必须看到，云和木玩具生产企业开展网络营销虽然还存在许多问题，但发展潜力巨大。进行网络营销有降低运作销售成本，突围“代工”困境打破时空瓶颈，实现即时和全程的营销服务提高营销的效率和质量，提高国际竞争力关键词：Abstract Yunhe wood toy manufacturers started late development of an international network marketing, and now is still at an early stage. Yunhe wood toy manufacturers are not sufficiently use of network resources, not to carry out business activities through the network. But it must be noted, Yunhe wood toy manufacturers to develop Internet marketing trade although there are many issues, but huge growth potential. Network marketing has lower operating cost of sales, break out, foundry dilemma; break the bottleneck in time and space to achieve immediate and full marketing services; to improve the efficiency and quality of marketing, improve the international competitiveness of these three practical significance. This study found that for Yunhe wood toy manufacturers network marketing there is the lack of Credit system and good security environment, the lack of professional and high-quality sites, e-commerce network marketing company to stay in the primary stage,foreign trade enterprise network utilization is low, network marketing, logistics bottlenecks and other constraints exist factors. Therefore, these enterprises to enhance business network marketing sense of competition, won the attention of online marketing in the introduction and training of professionals working to build high-quality unique web site, take advantage of third-party platform, to accelerate the construction of the logistics system. 显示对应的拉丁字符的拼音 字典 - 查看字典详细内容 Keywords: ; Yunhe wood toy ;E-Marketing目 录 引 言 1 1 中小外贸企业应用电子商务网络营销的意义 3 1.1 降低运作销售成本，突围“代工”困境 3 1.2 打破时空瓶颈，实现即时和全程的营销服务 3 1.3 提高营销的效率和质量，提高国际竞争力 4 2 云和木玩具生产企业应用电子商务网络营销的现状 6 2.1 企业网站设置及应用不科学 6 2.2 企业电子商务的应用水平较低 6 3 云和木玩具生产企业应用电子商务网络营销存在的问题 8 3.1 缺乏良好的信用制度和安全环境 8 3.2 企业开展电子商务网络营销停留在初级阶段 8 3.3 缺乏专业的和高质量的网站 8 3.4 企业网络的综合利用率低 9 3