浙江水产品出口竞争力分析毕业论文.doc

PAGE II毕业论文（20_ _届）浙江水产品出口竞争力分析摘 要在贸易壁垒愈演愈烈的背景下，浙江水产品由于本身的产品质量、生产条件等方面的不足，正在逐渐丧失原先拥有的比较优势。如何提升浙江水产品出口竞争力，对浙江水产品出口的可持续发展具有重要意义。本文在分析浙江水产品生产和出口现状的基础上，基于钻石模型对浙江水产品的出口竞争力进行定性分析，并选取国际性市场占有率、显性比较优势指数（RCA）和贸易竞争力指数（TC）等评价指标进一步对浙江水产品的出口竞争力展开实证和比较分析，得出在全国水产品出口主要省份中，浙江省水产品出口有其固有的竞争优势，但还不明显，浙江水产品较高的贸易竞争力指数显示浙江水产品仍有很大的潜力。最后再次以“钻石模型”为依据提出了加快提升浙江水产品出口竞争力的对策建议，以充分发挥水产品产业的潜在比较优势，努力培育新的竞争优势，促进浙江水产品出口的可持续发展。关键词：出口竞争力；钻石模型；RCA；TCAbstractAlong with the growing of the trade barriers, Zhejiang aquatic products are losing originally comparative advantage gradually, because the shortage of product quality, production condition and so on. How to improve the Zhejiang aquatic products export competitiveness, relate to the continuous development of Zhejiang aquatic products industry. This paper introduces the present situation of Zhejiang seafood export, analysis of aquatic products export competitiveness based on the diamond model, in order to make the research more empirical, using of International Market Share, Revealed Comparative Advantage Index (RCA) and the Trade Competitiveness Index (TC), concluded, Zhejiang aquatic products export competitiveness are relatively obvious, the contribution of the export trade of the aquatic products for Zhejiang province still has great potential. Finally, it uses again the porter’s “diamond model” to take corresponding measures in order to play full comparative and competitive advantages of the seafood industry and promote to the sustainable development of the seafood export.Keywords: Export competitiveness; Diamond Model; RCA; TCPAGE IV目 录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc291828327 1 引言 PAGEREF _Toc291828327 \h 1 HYPERLINK \l _Toc291828328 1.1 研究背景和意义 PAGEREF _Toc291828328 \h 1 HYPERLINK \l _Toc291828329 1.2 相关理论 PAGEREF _Toc291828329 \h 1 HYPERLINK \l _Toc291828330 1.2.1 比较优势理论 PAGEREF _Toc291828330 \h 1 HYPERLINK \l _Toc291828331 1.2.2 国家竞争优势理论 PAGEREF _Toc291828331 \h 2 HYPERLINK \l _Toc291828332 2 浙江水产品出口现状 PAGEREF _Toc291828332 \h 5